Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape… foundational skills that are common in all areas of graphic design practice. I don’t just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects. At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design. To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner’s level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.

In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the ?rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type. Informative lectures will be complemented by a series of three peer-assessed assignments, culminating ?in an opportunity to design a full-scale typographic poster. Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other ?page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.

Introduction to Imagemaking

For the sake of this online platform, we have applied some structure to our investigations, but for the most part imagemaking is loose and unstructured. If we must adopt a rule in this course it is only this: you will not become a graphic designer by watching videos alone. Or, don’t just make stuff just in your head. So here, the focus here is on making, and you are expected to devote serious time and intellectual energy to that activity in this course. Specifically, you will: – experiment with a range of materials and techniques to make images for graphic design – expand your visual vocabulary both in terms of making and talking about work, in order to discuss your work and work of others – learn how to make, manipulate and arrange images to create compositions, eventually culminating in the design and production of an-image-based book. The first half of the course is an opportunity to experiment and explore imagemaking in order to expand your visual vocabulary. You will create pieces that are expressive, meditative, or ‘design-y’ to instigate, evoke, experiment, record, explain, or try out a media. In the second two weeks, we’ll invite the images to deliberately and intentionally carry meaning and communication through relational moves like juxtaposition, composition, and context. We’ll look at developing and expanding the range of approaches for putting things together by composing page spreads with your images. Since nothing exists without context, we look at how to intentionally drive the image’s connotations, meanings, and associations generated through elements of composition and “visual contrasts.” Ultimately, we will take the images that you create and make a book from them. The results of your assignments (and experiments) may generate something completely unknowable now or in the future—and that’s the goal.

Each week, a short quiz will test your knowledge of concepts, and a short reflective assignment will give you the opportunity to analyze the questions designers ask themselves today. This is an essential course for emerging designers entering the field, or for students interested in learning more about visual culture and analysis. No previous experience is required.